In a video on YouTube, the head of Google's anti-spam team Matt Cutts talked about negative SEO. Can other companies hurt your website rankings by spamming your site? What can you do to avoid this?
Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts
Should I Use Canonical to Solve Blog Tag Duplicate Issue?
There’s an interestingdiscussion over at SEO chat forum about how to solve the inherent WordPress-run blog duplicate content issue. If you are blogging, you know that these pages are likely to cause partial duplicate content issue:
- blog.com/post-name
- blog.com//tag/tag-name
- blog.com/category/category-name
Best practices with the Google disavow tool – confirmed
Ever since Google announced its Disavow Tool, we've had a lot of concerns expressed on the forum here about how best to use the tool to clean up backlinks, how to avoid collateral damage, possibilities of negative SEO with the tool, etc.
In a recent post on his blog, WebmasterWorld senior member pontifex (aka in real life as Ralf Schwoebel, and well-known to many here) shared some information he'd gotten from Uli Lutz, of the Google Search Quality team in Germany, covering some of these questions. This is the first official information I've seen on the subject, and I've gotten permission from Ralf (who has further cleared this with Uli) to pass it on.
Questions Ralf asked included what source of backlinks to look at for disavow candidates, and could he accidentally hurt a friend or good source if he reported a link as bad. Summary of answers he got back (using his translation from the original German) are...
Additional information and blog post here...
Best practices with the Google disavow tool – confirmed
Read More
In a recent post on his blog, WebmasterWorld senior member pontifex (aka in real life as Ralf Schwoebel, and well-known to many here) shared some information he'd gotten from Uli Lutz, of the Google Search Quality team in Germany, covering some of these questions. This is the first official information I've seen on the subject, and I've gotten permission from Ralf (who has further cleared this with Uli) to pass it on.
Questions Ralf asked included what source of backlinks to look at for disavow candidates, and could he accidentally hurt a friend or good source if he reported a link as bad. Summary of answers he got back (using his translation from the original German) are...
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Additional information and blog post here...
Best practices with the Google disavow tool – confirmed
Read More
How to Protect Your Content
Your content is your most precious asset. It takes efforts and time not only to create it but also to protect it from thieves. Unfortunately, content theft is way too common and there is hardly a site that hasn't been affected.
- Why Your Content Is Your Most Important Asset
- Place Copyright Notices and Watermarks
- Use Google Authorship to Guard Your Content
- Set Google Alerts to Watch for Copied Content
- Steps to Take to Deal with the Theft
How to Use SlideShare for Driving Traffic
SlideShare is a social media site – one of the many but also one of the best. However, unlike Twitter or Facebook, you don't share (only) messages - you share presentations instead. Presentations have been used for business and personal needs for decades and they are a popular way to express yourself visually.
On SlideShare you can upload your presentation and if it gets popular, it can be viewed by millions of people. If you know how to make the presentation, you can not only get traffic to your site, but you can also improve your rankings with Google, expand your followship on sites such as Twitter, Facebook, LinkedIn, Pinterest, etc., attract more subscribers to your newsletter, or boost your brand/reputation online.
If used properly, SlideShare can really do a great job. Here are some tips how to make the most of SlideShare.
1 Upload Only Quality Presentations
2 Choose a Memorable Title and Write an Interesting Description
3 Keep Your Structure Simple and Your Points Short
4 Don't Forget to Include the URL of Your Site
5 Pick Long Tail Keywords to Include
6 Make the Design of Your Presentation Outstanding
7 Promote Your Presentation
8 Get More Twitter Followers and Facebook Fans
9 Get More Email Subscribers
10 Build Your Brand and Reputation
11 Consider Upgrading to LeadShare
Using Footer Links to Diversify Your Backlink Profile
We're all pretty tired of reading about the Google Penguin algorithm update and how devastating it has been to so many websites. By now we know that an excessive amount of backlinks with the same anchor text can tank your rankings.
This hasn't been good news for all the webmasters who have been including a link to their website in the footer of each and every website they've built with the same anchor text, for example "Web design by..." As SEO professionals and webmasters, we must ensure that our link building efforts create a natural and diverse backlink profile, but how?
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Free SEO vs Paid SEM
There are many ways to drive traffic to a site but basically the two most important are SEO (Search Engine Optimization) and SEM (Search Engine Marketing). While there are some similarities between the two – i.e. they both revolve around keywords, they are fundamentally different.
In order to learn how to use them successfully, here are some tips about when it is best to use free SEO and when SEM is the better choice. However, before we move to the tips themselves, it is more than necessary to clarify first what we include on the free SEO list and what goes in the SEM category.
Google Adwords Alternatives
When it comes to running a PPC campaign, the first name that comes to your mind is AdWords from Google. While this is a really good ad network, it is also a very expensive one. Even with careful keyword selection and targeting, it is not an exception to pay more for AdWords ads than you make in revenue. Cost is the main reason to look for alternatives to AdWords. Fortunately, such alternatives do exist and the best is that some of them could even outperform AdWords in terms of return on investment. Here are 12 great AdWords alternatives to consider.
1 Facebook Paid Ads
2 Yahoo!/Bing Ads from Microsoft
3 Amazon Product Ads
4 Clicksor
5 7Search
6 AdBrite
7 Bidvertiser
8 Dynamic Oxygen
9 Infolinks
10 BuySellAds
11 Adknowledge Miva
12 BlogAds
SEO For Facebook Graph Search? Facebook Has Some Tips
Facebook itself has already shared a few tips to help make that happen. We’ll get to that below, but first a quick bit of background that’s good to know.
What Business Owners Need To Know About Facebook Graph Search
Facebook’s SEO Tips For Graph Search
5 Cool Content Marketing Infographics You Shouldn’t Miss
#1. Anatomy of Content Marketing
#2. Content for SEO
#3. Make Content Marketing Work in a Social and Mobile World
#4. How we Consume Content from Brands
#5. Is Content Marketing Advertising’s New Rival
Struggling with Content Marketing? Here's What to Do Now
Why your Content Marketing Efforts aren’t Paying Off
1. Need more content.
2. Prospects aren’t seeing your content.
3. Your content is all about you.
4. No compelling perspective.
5. Not thinking like a content publisher.
6. Forgetting the B2B buyer process.
How to Start Fixing these Content Marketing Problems
Don’t worry if it turns out that you have one or more of these content marketing problems. Most marketers do. But here’s how to start (finally) getting on the path to making content marketing rock your business!
Getting Started With Keyword Research & Content Creation
Sometimes, the best path to success in SEO is going back to the basics of good old fashioned keyword research and content creation with the end goal in mind: the customer and the conversion.
1. Don’t Focus Only On Broad Keywords
2. Do Keyword Research For Product Categories & Specific Products
3. Add Unique Content On Category Pages To Improve Search Results
4. Add Unique Content On Product Pages
5. Give Your E-commerce Site Personality & Build Trust
6. Increase Page Strength To Compete With Top Ranked Sites
6 Tips For Increasing Search Team Communication
1. Lunch & Learns
2. Create A Search Knowledge Base
3. Create A Uniform Process
4. Develop Worksheets & Templates
5. Mandate Uniform Reporting
6. Develop Cross-Team Communication
How To Devise Your SEO Strategy The Easy Way - With a Planning Template
If there's one thing both business owners and SEO consultants can benefit enormously from, it's a strategy planning template. Everyone knows that a strategy-based approach to marketing will trounce a competing approach that is purely tactical. The difficulty lies in coming up with a winning strategy, especially when your organization hasn't formally devised one before.
1. Situation Analysis - Where Are You Now?
2. Setting Objectives - Where Are You Headed?
3. Formulating Strategy - How To Get There?
4. Tactics - How To Execute Your Plan?
5. Actions - Who Is In Charge?
6. Control - Monitor & Measure
How to Teach Yourself SEO
Step #1 – Seek out beginner-level resources
Step #2 – Put what you’ve learned into practice
Step #3 – Find a mentor
Step #4 – Join an SEO group
Step #5 – Monitor SEO news sites for industry updates
10 Simple Things SMB Websites Need To Fix Before SEO
1. Put Your Phone Number At The Top Of Every Page In Big Font
2. Understand Your Customer’s Objectives
3. Create Content That Focuses On Your Customers’ Needs
4. Don’t Use Clip Art!
5. Add Testimonials
6. Add Trust Marks
7. Add Conversion Messages To Your Landing Pages (And All Your Pages)
8. Qualify Your Visitors
9. Keep Your Address, Hours & Event Calendars Up To Date
10. Improving Conversion Tends To Have a Faster ROI Than Improving SEO
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SEO Revelations for 2013
1. We'll get confirmation that steering anchor text in links you get is bad.
2. The relevance of a linking page will carry increasing weight.
3. People will finally accept that +1s are not treated by Google like a link.
4. Rel=author will become a ranking signal
5. Google+ will begin to show some of its true influence in search results
6. The industry will start to talk about the role of landing page optimization in SEO
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