1. Put Your Phone Number At The Top Of Every Page In Big Font
2. Understand Your Customer’s Objectives
3. Create Content That Focuses On Your Customers’ Needs
4. Don’t Use Clip Art!
5. Add Testimonials
6. Add Trust Marks
7. Add Conversion Messages To Your Landing Pages (And All Your Pages)
8. Qualify Your Visitors
9. Keep Your Address, Hours & Event Calendars Up To Date
10. Improving Conversion Tends To Have a Faster ROI Than Improving SEO
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