If there's one thing both business owners and SEO consultants can benefit enormously from, it's a strategy planning template. Everyone knows that a strategy-based approach to marketing will trounce a competing approach that is purely tactical. The difficulty lies in coming up with a winning strategy, especially when your organization hasn't formally devised one before.
1. Situation Analysis - Where Are You Now?
2. Setting Objectives - Where Are You Headed?
3. Formulating Strategy - How To Get There?
4. Tactics - How To Execute Your Plan?
5. Actions - Who Is In Charge?
6. Control - Monitor & Measure