Using Footer Links to Diversify Your Backlink Profile

We're all pretty tired of reading about the Google Penguin algorithm update and how devastating it has been to so many websites. By now we know that an excessive amount of backlinks with the same anchor text can tank your rankings.

This hasn't been good news for all the webmasters who have been including a link to their website in the footer of each and every website they've built with the same anchor text, for example "Web design by..." As SEO professionals and webmasters, we must ensure that our link building efforts create a natural and diverse backlink profile, but how?
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